The Importance of a Headshot

Your professional headshot is one of the single most important images you could have on your company’s website or collateral, and for your own personal brand. Your headshot is a first impression —a snap judgement — that will be viewed by potential clients and prospective employees. This one photo can convey many things, so you should know exactly what you want it to say: Are you friendly and service-oriented? Are you trustworthy and approachable? Are you serious and bottom line-driven?

All these questions are answered by your attire, facial expression, and posture.

A Good Headshot should…

• Depict a relaxed, confident you
• Catch you in a natural, comfortable state
• Communicate something about your style and personality
• Be a proud, accurate representation of yourself