The “Makeup World” is about to get another big player. Coming this fall, H&M is going to be your go-to beauty destination. That’s right; the fashion retailer is launching its own cosmetics line- which includes 700 products. (Hooray!)
In a press release, Sara Wallander, concept designer at H&M Beauty said, “We are very excited to offer ‘fashion for the face.’” I’ve never heard makeup described this way, but I’m into it and I’m sure the launch will be epic.