“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” –Coco Chanel

Personal style and preference in fashion are two avenues of conveying your personality through clothes. Style transcends more than just clothes themselves—it is how you wear them and what you are trying to say through them. In fact, as a wise adage once said that style is a way to say who you are without having to speak. Indeed, our clothing choices and preferences say a lot about us. Through the myriad of clothes and style options at women’s disposal, it begs the question: What influences a woman’s choice in clothing? Well, whether they are wholesale clothing or retail buys, clothing also serves as a way to express and communicate identity. Take a look at the list below to see some of the reasons behind today’s clothing choices and style options pertaining to women:

  • Beauty and seduction

Visual aesthetic is one of the most obvious motivators for a woman’s choice in clothing. Women want to appear sultry and beautiful, and they can achieve this best with the right clothes. Visual aesthetic can mean different things to women—for some, it could mean a little black dress while for others it can be a top that matches her eye-color.

  • Modesty

The concept of modesty varies not only for everyone, but for each and every place. Culture plays a vital role on how a woman’s concept of modesty is formed and has a significant influence in women’s fashion. In some parts of the world, women are not allowed to show off parts of their body and are constrained to covering themselves up while there are other women in other parts of the world who are at more liberty to show as much skin as they desire.

  • Current Fashion Trends

Current fashion trend can contribute to how a woman develops her personal style and would heavily influence how she chooses her clothes. As advertising vehicles are often saturated with style inspirations and the latest fashion news—from social media platforms to the television, women are constantly exposed to the latest clothing trends. Considering this, it isn’t difficult for a woman to emulate her favorite celebrity or style influence.

  • Ceremonies

Certain events and ceremonies play a vital role as to how a woman chooses her clothing. There are certain pieces of clothing that would be appropriate for formal events such as weddings and debut parties that would look incredibly out of place in a casual setting. Of course, a woman would also need to dress appropriately for the event so as not to appear underdressed. These dresses often feature intricate designs or expensive fabrics suitable for a formal setting.

About the Writer:

Katheryn Gumba is a blogger and fashion enthusiast. She loves to travel and explore new things. She is currently working as a junior copywiter.